Benci Art was born in 2017 from an idea by Sergio Risaliti, Rubina Romanelli and Lorenzo Segre, a Florentine entrepreneur, who owns Benci House, luxury guest house. He has decided to connect with the art world and to offer an insight into contemporary Italian art. Benci Art thus links contemporary creativity with the hospitality industry. Alongside the exhibitions inside Benci House, one of the windows of Moyo – a Florentine bar adjacent to Benci House, becomes a window on the city, occupied by artists with site- specific works realized in collaboration with craftsmen, in dialogue with the city of Florence and Florentine  and Italian artistic heritage.